Making good food choices for a better quality of life

 

Overview

Ripen Health hired us to carry out a complete website design, build and branding project. As a Dietician and Nutritionist, the Ripen Health philosophy is to help people make good food choices that will improve their quality of life

Website

Branding

After completing our research, our design team developed a visual brand and website theme. Working with inspiration images supplied by the client, our designer created a number of brand concepts for consideration. In the end the client chose an organic, art deco inspired design for the logo. This branding was then used as a reference point for the website design.

Goal

To create a mobile friendly website that provides a positive user experience and generates leads, while ensuring the client’s philosophy was reflected in both the website design and branding.

Strategy

Usually we would use Google Analytics to analyse the old website in order to understand the behaviour of visitors and maximise usability of a new client website. In this case the client had never had a website before, so we completed keyword and competitor research instead. We used this research and the Ripen Health philosophy to guide the branding and website build.919

Results

The Ripen Health website build was guided by our initial analysis, the new branding and the company’s philosophy. The result is a professional, fresh and visually appealing website that clearly promotes the company message and is able to be used easily on mobile devices.blockquote