SEO Brisbane from Matter Solutions® 15+ years

You're a business owner. You know great SEO will have an impact on your business, and you also know most SEO agencies talk way more than they walk.

I'm Ben, the founder of Matter Solutions, and I enjoy being hands-on as SEO Strategist and Technical SEO. Our micro agency approach has worked really well for us and our Brisbane clients since 2021: you get a real expert throughout your campaign, not just at the start.

Day to day, your campaign is looked after by Victoria, our Client Director, with me involved as strategist whenever she or you need me. Two senior people who actually do the work. No juniors, no hand-offs, no jargon.

Book a Call With Ben Our SEO Services

Need a Brisbane based SEO?

Link-building since 2001, before "SEO" was a thing. Operating in Brisbane since 2007.

Link building since 2001
Active SEO for clients since 2004
Working on Aussie websites since 2008
Brisbane based, became an Aussie in 2016
Master of Aeronautical Engineering
MBA (2004) and Google Ads qualified since 2008
WordPress expert since 2008

Request a Call Back

Thinking About SEO in Brisbane?

Do any of these sound like you?

Newbie Newt

I've heard good things and so many bad things about SEO Brisbane providers. My business needs more sales and SEO could be what I need, but when I ask other business owners for recommendations, they can't even recommend the people they work with because of poor communication. There's nothing worse than feeling torn between need and fear.

Jaded Jock

I've had some success and I can see things could be amazing with the right SEO team on my website. But I just don't know what my Brisbane SEO provider does with the money I send them. When I ask for updates I get jargon. I know this is the way for my business to really fly, but do I keep trying again and again? So frustrating.

Experienced Ellie

I know how SEO works and I need a solid provider to complement my in-house team. I want legit technical SEO, honest outreach and link acquisition, never half-baked work. And I'm tired of being the communication linkage between specialists at the same agency. I want an SEO in Brisbane who can get it done right.

Whichever one you are, we've been there with clients just like you. Let's have a conversation.

A True Brisbane SEO Story

The tradie, the dodgy links, and the rescue

What actually happened

A husband and wife trade business came to us with a website that ranked in the top five in their city. Good news? Not quite. Their previous SEO company had built links so bad it was like Jason and Freddy Krueger had set up an agency. The rankings were built on a Death Star with a massive flaw in the reactor.

I (Ben) met them at their home, their youngest playing on his trike in the room, and delivered the bad news: dismantle the bad and rebuild with good work, or the website disappears completely when Google wakes up. Success depended on speed. We raced to disavow the toxic links before Google noticed, and to get good work in place.

They got it. Five years later they operate out of a huge custom facility with a team of staff. Matter Solutions manages their rebuilt website and their top rankings, keeping the competition on the back foot month after month. Victoria handles the day to day; I stay involved as strategist.

The alternate universe

At that meeting they could have said no. A cheaper option would have sounded better, and it would have worked, for a while. Less money, no mention of the risk, a guarantee of top rankings. More of the bad link building that was already "working".

Number one on page one would have arrived soon. The client would have been over the moon, busy, happy... and KABOOM. The Death Star explodes, the rankings vanish, and they start over from scratch with a new agency and a new website.

Imagine being able to fix the flaw in the Death Star before the X-wing attack. For your website and your SEO, that is exactly how to do it right.

Get an Honest Assessment

Client Testimonials

What Brisbane businesses say about our SEO

"Thanks for all your consulting and guidance, our team know what to work on now."

Well Known Printer Brand

Japanese Manufacturer

"Since 2010 Matter Solutions has worked with our team to grow our marketing. Ben was the very first person we called when we opened a new depot, added a new product line and began looking at ecommerce."

Brisbane Steel Fabrication

Client since 2010

"Ben and his team have been super helpful throughout the three website builds. Far more cost-effective and faster than our in-house option. We're excited to begin SEO and Ads for these new websites."

Multi-Brand Digital

Continence Products

Helping Brisbane learn SEO since 2010

Ben started delivering SEO training sessions to Brisbane businesses at a small cafe in Redcliffe back in 2010. Some of those attendees became clients, and some are still clients today, over fifteen years later.

We ran monthly Digital Marketing Workshops in Brisbane City and Sydney from 2016 to 2019, and our YouTube channel keeps growing. If you want to understand what you're buying before you buy it, start there. We're happy to share knowledge, educate, and help you get the right outcomes.

Where To Learn

YouTube: askMatterSolutions

150+ videos including our SEO Basics playlist and the SEO Triangle, the simple mental model we use to explain how content, technical work and links fit together.

Custom SEO Training

One-to-one, small group and corporate sessions to fill gaps in your knowledge, or take you from zero to hero.

The Blog

300+ articles including a dedicated SEO section with actionable tips.

Where We Work

Brisbane first, and beyond

Brisbane SEO

We're based in the City of Brisbane on Adelaide St. Most of our clients are in the City, Fortitude Valley, Brisbane Metro and South East Queensland. We love meeting clients face to face. We know the city, we know Queenslanders, and we're here to help Brisbane grow.

Gold Coast SEO

We have SEO clients on the Gold Coast and we're keen to help more. Ben used to drive down once or twice a week to meet clients and get their campaigns underway. Local knowledge, without the local agency price tag.

Sydney SEO

Through our Sydney workshops we began consulting for some of the largest names in consumer electronics and digital printing. If you're in Sydney and want a better deal, an agency based in sunny QLD gives you professional Australian SEOs for less than the flashy agencies in Sydney and Melbourne.

FAQ

Brisbane SEO questions, answered honestly

What is Search Engine Optimisation? +

SEO is the process of improving a website to increase its visibility in search engines, which in practice means Google. It combines creative, technical, writing and outreach techniques, all aimed at two things: the quality of your website (great content, fast, useful, matching search intent) and the strength of your website (earning quality links and mentions from other sites).

How long does SEO take in Brisbane? +

We recommend clients plan for 6 to 9 months to go from zero to hero (page one) and 12 to 15 months for solid number ones. Easier keywords arrive faster; super competitive keywords take longer. An expensive campaign can force rankings quickly, but that speed usually brings risk. Time used well is an ally, not an enemy.

How much does SEO cost? +

It depends on the competition for your keywords. A long, slow-burn campaign in a low-competition niche can run $1,200 to $2,500 per month, while a campaign seeking results in 6 to 9 months might be $3,000 to $4,000 per month. Highly competitive national keywords can swallow five times that. The honest first step is a conversation about your market, and we'll tell you what we see.

Can you guarantee the first position in Google? +

No, and you should run from anyone who says yes. Over the years we've seen hundreds of so-called SEO experts come and go in Brisbane. The fastest to disappear are the over-promisers, whose quick tricks earn quick rankings and then a Google penalty after the money is banked. What we do guarantee is first-class SEO work, done the right way, with any risks discussed openly. Matter Solutions has been around since April 2000 and in Brisbane since 2007. Our reputation is not for sale.

Can I do SEO myself? +

Yes, many SEO techniques can be applied yourself, and our commitment to SEO training extends to helping clients who want to learn. Be aware that some techniques go from simple to complex very quickly, and you may discover your web designer left SEO out of the original build because it was not their job. If you want to learn, we'll help you. If you want it done, we'll do it.

Is SEO safe? +

Done correctly, yes. Good SEO makes your website great for visitors first, and search engines reward that. SEO that tries to trick search engines is what puts websites at risk of algorithmic or manual penalties. We have a clear conversation about risk with every client at the campaign planning stage, and we only take risks you know about.

Do I need to write the content myself? +

No, but you can if you want to. Our writers create and input content for you to review and approve before publication, or we publish and you keep the right to edit or veto. For regulated fields like finance, healthcare and legal, we always use pre-approval. The best content often comes from the business owner's knowledge, but owners rarely have the time, so our writers do the writing and our technical people check it.

What reports will I get? +

Monthly reports in three sections: rankings analysis (page by page, focused on your target keyword clusters), traffic and conversions analysis, and activity (links earned, content created, technical work done and why). A skilled member of the SEO team writes commentary so you get insight, not just numbers.

How do I know if SEO is worth it for my business? +

Three questions: do people search Google for what you do? Would those people want help from you? Can you help them at a profit? Three yeses means SEO is worth doing, even a little, to accumulate value in your website over time. Still unsure? A small Google Ads campaign is a fast market test: if you make money from Ads, you will definitely make money from SEO when you rank.

SEO Brisbane