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Website Copywriting

SEO website copywriting from Matter Solutions: keyword-researched pages that answer what your customers are searching for, tell your story, and turn visitors into leads. Written by Australian copywriters experienced in regulated fields.

Brisbane based, working across Australia since 2000  ·  rated 5.0 from 49 Google reviews

We write content for websites

Does your website answer your potential customer's needs? Does it tell your story? Does it give a persuasive presentation of your products and services? Does it have the right keywords? Can Google index it?

Most importantly, does it convert visitors into leads?

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✓ SEO researched from multiple sources
✓ Experience in regulated fields: Healthcare, Medical, Dental, Financial, Legal
✓ Conversion centric: considers humans and bots
✓ Flexible style to suit your desired tone
✓ Thorough proofing process involves client

You know your business. Finding the words is the hard part

Most business owners can talk about their work for hours, then freeze at a blank page. So the website ends up saying what everyone else's says: quality service, trusted team, competitive prices. Words like that don't rank and don't persuade. The visitor leaves without ever learning why you were the safer choice.

Good copy does the selling before the first phone call. It answers the question your customer actually typed into Google, proves you understand their problem, and makes the next step feel easy. That's what we write.

Written to be found

Every page starts with keyword research: what your customers actually search, in their own words. Then we write to match it, so the page can rank and the reader feels understood.

Written to persuade

Structure, proof and calls to action that move a reader from just looking to enquiring. Human first, Google second, always both.

Safe in regulated fields

Healthcare, medical, dental, financial and legal copy carries rules. We've written in all of them, so compliance never costs you clarity.

Packages

Copywriting packages

Website Content + SEO Research

POA
  • ✓ Pages about key services & organisation
  • ✓ SEO research to get off on the right foot
  • ✓ Information architecture planning
  • ✓ Regulated fields experience
  • ✓ Client proofing process
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Popular

Rewrite to Improve Ranking

$900–1.5k /page
  • ✓ Detailed SEO research & planning
  • ✓ Recommend highest-impact pages
  • ✓ Methodical content updates
  • ✓ Metric-driven results reports
  • ✓ Technical SEO for meta descriptions & title tags
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Regular Blogging & Page Creation

From $650 /quarter
  • ✓ Well-researched blog posts
  • ✓ Loaded into your WordPress site
  • ✓ SEO researched and tuned
  • ✓ Graphic design options available
  • ✓ Overlaps with email marketing
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FAQ

Copywriting questions

How much does website copywriting cost? +
Rewriting an existing page to improve its ranking is $900 to $1,500 per page, including the SEO research, meta data and reporting. Regular blogging starts from $650 per quarter. Full website content projects are quoted individually because scope varies so much: book a call and we'll give you an honest number.
What's the difference between copywriting and SEO copywriting? +
Plain copywriting persuades. SEO copywriting persuades and ranks: keyword research decides what each page should target, and the writing wins both the click and the enquiry. A page that reads beautifully but that nobody finds isn't doing its job.
Will the copy still sound like us? +
Yes. We write in a style to suit your desired tone, and our proofing process involves you at every stage. You approve the voice before we scale it across pages.
Can you fix existing pages instead of rewriting the whole site? +
Yes, and it's often the smartest spend. We identify the pages with the most to gain, rewrite those first, and measure the ranking and enquiry changes before touching anything else.

Need better website copy?

Start with a call back with one of our copywriters.

Let's Talk Copywriting