Latest insights
Expert articles on SEO, Google Ads, WordPress, and digital marketing strategy.
Do You Need To Use Google Accelerated Mobile Pages (AMP)?
What is Google AMP? AMP stands for Accelerated Mobile Pages. Essentially, this limits how mobile pages are created…
Marketing Toolbox Guide: What Should You Use for Your Industry?
Every business owner wants more leads, more visibility, and a marketing strategy that delivers results. However, most businesses…
How to use urgency to increase conversions
If you’re running an e-commerce website, you’ll want to ensure you’re making as many sales as possible. So…
How to protect your WordPress website from security threats
If you’re using WordPress for your website, you’ll want to know how to ensure your site is completely…
What you need to know about copywriting in 2017
It’s 2017 (updated) 2024, and it seems that content is still (and still now) king. So what exactly…
The most common WordPress SEO mistakes
You’ve joined WordPress and you’ve started to make your website. However, there are simple mistakes you could be…
What is negative SEO and how can you protect against it?
Ever noticed your website has suddenly and unexpectedly dropped in rankings? Do you have an increase in links…
When Keywords Are Not Enough, SEO Needs More
Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimisation tasks involved how…
How to Estimate the Value of Your Keywords
Estimating keyword value means calculating how much revenue a specific search term could generate for your business if…
How to optimise your blog posts
So you’ve got a blog set up on your website and got a content marketing strategy in place.…