Latest insights
Expert articles on SEO, Google Ads, WordPress, and digital marketing strategy.
When Keywords Are Not Enough, SEO Needs More
Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimisation tasks involved how…
How to Estimate the Value of Your Keywords
Estimating keyword value means calculating how much revenue a specific search term could generate for your business if…
How to optimise your blog posts
So you’ve got a blog set up on your website and got a content marketing strategy in place.…
5 Common AdWords Mistakes You Need To Avoid
When you’ve spent time, effort and money on an AdWords campaign, you’ll want to know that it’s worth…
A complete guide to B2B Blogging
Considering adding a blog to your website? Don’t really know what it involves? We’ve put together a complete…
How to Stop Your PayPal Account From Being Hacked
Believe it or not, your PayPal account isn’t safe by default. Many Australians find their PayPal account hacked…
What Is Direct Marketing and Does It Actually Work?
Email marketing averages $36 back for every $1 spent, and direct mail sits at a median ROI of…
Uncover your unique value proposition
A unique value proposition (UVP) is something that is vital for every business. It could be the difference…
10 Iconic Brands in Australia: What Sets Them Apart From Their Competition?
Authenticity, quality, and cultural connection set iconic Australian brands apart from their competition. Think of Vegemite, Qantas, Bunnings,…
5 Reasons Why You Shouldn’t Use Sliders On Your Website
Sometimes people are very persistent on what features they want added to their website. One of the most…